A mark for a studio that actually ships.
ADIA — short for Applied Data, Intelligence & Automation. The mark is a hairline triangle (A), a horizontal beam (the crossbar, an aperture, a signal threshold), and a single particle (the inference). Three primitives. One idea.
Construction
Built on a 24-unit grid. The triangle apex sits at unit 12. The beam threshold is unit 14.6. The particle radius is 1.5 units.
Three reads of the same idea
The primary mark is the default everywhere. The mesh variant works for technical contexts (docs, dashboards). The beam variant is for large-scale brand moments only — a single hero, a stage, a t-shirt.
ADIA + tech
The wordmark is set in Geist 500, optical -4%. The 'I' gets the lime treatment — a small, deliberate moment of color. 'tech' is set in Geist Mono 400 as a quiet descriptor.
A warm dark, one configurable accent
The bg and ink share a warm undertone — never cool slate. The accent is configurable across seven themes; coral and signal are situational and rare.
Three voices, used precisely
Geist for everything functional. Geist Mono for data and labels. Instrument Serif italic for occasional editorial moments — a single phrase per page, not a paragraph.
Do and don't
A small set of rules to keep the mark readable across every surface.